Your business lives or dies, depending on your headline….

If the headline doesn’t instantly grab their attention, stop them in their tracks and get them to continue to read on…

Then they won’t read that awesome copy that sells your products and services.

And ultimately they won’t buy.

In this article I am going to break down how to write headlines that reels them in and force them to read more.

And buy what you’re selling.

To make a good headline, It all boils down to these three components:

  • Identifying who the content/copy is for
  • Telling them what they will…

It all comes down to this…

Just one question,

That can be the difference between your next product launch being a success to a disastrous failure.

It all comes down to how your audience responds to your copy.

After all, your copy is what sells your product or service.

This one question will help you relate your offer to your audience and make them desire your product, take action and buy.

If you want to know how to make your copy convert better and double or even triple your current sales, read on because I am about to break down…

You can get the top spot.

Once you know what you are doing, people like to complicate it with backlinking and keyword strategies that no longer work.

Marketers argue that ranking is getting harder and harder as google’s algorithm gets more sophisticated each year.

At one point SEO was easy. Just choose your keywords and create a quick article.

But then the updates came, panda, penguin, hummingbird.

With each update, businesses fell and marketers lost their income.

But when you know google’s ultimate goal, SEO comes that little bit easier.

Google wants the best answer to its user's search inquiry.

Your mindset is everything.

With the wrong mindset, you’re not going to get very far.

What mindset am I talking about?

A fixed mindset.

A fixed mindset is where you are fixed, your ideas, your beliefs, your capabilities of what you think you can and what you can’t do.

You take action based on what you think is possible for yourself.

And if you don’t believe in yourself…

You take fewer risks, which in turn yields fewer rewards. You don’t go for that raise, that promotion. …

Without standing out of the crowd,

your competition is getting all your customers.

With 10,000 ads being shown to people daily, the marketplace is getting more crowded each day as your customers have more choice than ever.

To get ahead and boost your revenue you need to stand out of the crowd and build a raving fan base.

To do that you need to educate and inform and gently move them from not knowing who you are to buying from you again and again.

To do that you need to use content marketing.

What is content marketing?

Content marketing is…

Times are changing.

Industries are dying and new ones are starting.

Especially in this pandemic.

You hear that more Jobs than ever before are been lost and automated with artificial intelligence.

Traditional brick and mortar companies are facing a 10.5% decline.

And are opting instead to go online to meet the new demand. As US customers spent $586 billion on online purchases last year.

Companies are looking for fresh talent that can cope with the new demand.

You don’t want to be left behind, learn in-demand skills now that will allow you to get ahead in 2021 and beyond.


Let’s face it.

There is nothing worse when at the end of the day you realize you have achieved nothing.

Waking up, with pressing deadlines coming up, you plan to get your head down and do some work.

Before long you're back…


Checking out social media and doing anything but the task at hand.

Before long, it gets worse…

Deadlines start looming, anxiety overcomes you as the mountain of work starts piling up, like a pile of neglected dishes by the sink.

Panic sets in…

You didn’t mean to leave everything to the last minute, but what now?


Jason Atkinson

Want to get better at copywriting? Join my Facebook group here:

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